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OkCupid cost (2026)
The question/quiz matching is genuinely differentiated, and useful on free. Full analysis below.
OkCupid pricing: all tiers
Observed 2026-06-06. Prices are A/B-tested and personalised — these are documented data points, not guaranteed rate-cards.
| Tier | What they show | Real $/mo | Region | Source |
|---|---|---|---|---|
| Premium Advanced filters, see likes, read receipts | $54.99 per month | $54.99 | US | source |
| Premium Advanced filters, see likes, read receipts | $22.49 per month for six months(framing trick) | $22.49 | US | source |
| Incognito Hide your profile; browse privately | $19.99 per month | $19.99 | US | source |
Add-ons (charged on top of any subscription):
- Boost Me: $8.99 per item source
Documented pricing tricks
Graded by severity — red means it materially misleads users about the real cost; amber means it adds friction or hidden cost; green means the app does something notably honest.
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Who owns OkCupid?
OkCupid is owned by Match Group (NASDAQ: MTCH) — the same company behind Tinder, Hinge, OkCupid, Plenty of Fish, The League, and Match.com. Seven of the fourteen apps in this dataset are Match Group properties. Full ownership map →
User base: Question/quiz-based matching
Is OkCupid worth it?
The question/quiz matching is genuinely differentiated, and useful on free. The paid Premium ($22.49/mo on 6-month plan) is expensive for what it adds. The Incognito add-on ($19.99/mo just to control your own profile visibility) is the most egregious upsell in the set — a feature that should not cost money separately.
How to cancel OkCupid
Cancel through App Store, Google Play, or the OkCupid website under Settings → Subscriptions. Cancellation does not refund unused time.
Authority spine
Every figure on this page traces to a documented source. The full industry picture — SEC filings, ownership structure, and cross-app cost comparison — is in the site's core hubs.
Prices are A/B-tested, personalised snapshots (observed 2026-06-06) — not fixed rate-cards; App-Store-sourced rows are primary, secondary roundups are flagged. Data observed 2026-06-06 from App Store IAP listings (primary) and reputable secondary roundups (flagged). Prices vary by age, location, and test cohort. Pricing-honesty grades reflect documented dark patterns only — absence of a flag is not proof an app is clean. See methodology & sources.
Work out your real OkCupid spend
Pick your tier, lock-in period, and add-ons — the calculator shows the true monthly cost and reveals any framing tricks.
Open the cost calculator →Keep digging