Articles

Why Hinge is the only Match Group app that's really growing →

Inside Match Group, Tinder is shrinking and most brands are flat — but Hinge grew 26% in FY2025 and 74% in two years. Here's what the segment numbers reveal.

7 June 2026 · 6 min read

Why Grindr is growing while the rest of the dating industry shrinks →

Grindr's FY2025 10-K shows revenue up 27.6% and paying users up 17% while Match and Bumble shrink — on almost no marketing. Here's what its filing reveals.

7 June 2026 · 6 min read

How to read a dating company's 10-K (without a finance degree) →

A 10-K is the most honest document a public dating app produces. Here's exactly where to find it, the four sections that matter, and how to read the revenue line.

7 June 2026 · 8 min read

The dating-app numbers that aren't in the filings (and why we won't guess) →

The '$6B market, 5.2% first-ever decline' stat isn't in any SEC filing. Here's what dating-app 10-Ks don't disclose — and why we won't fill the gaps with guesses.

7 June 2026 · 6 min read

Dating-app lawsuits and settlements: the timeline, with what each one actually cost →

The FTC's $14M settlement, Tinder's $60.5M age-pricing case, the 5× pricing study and the 'designed to be deleted' suit — sorted into settled, alleged, and researched.

7 June 2026 · 7 min read

Dating-app acquisitions and shutdowns, 2022–2026: who got bought, and who died →

The dating-app map isn't static. Here's how it changed from 2022 to 2026 — Match's acquisitions, the ParshipMeet buyout, happn's sale, and two brands that didn't survive.

7 June 2026 · 5 min read

Why Tinder shrank for the first time — what Match Group's 2025 filing reveals →

Tinder posted its first-ever annual revenue decline in FY2025. We read Match Group's 10-K to show exactly what fell, what's growing instead, and what the company admits.

6 June 2026 · 3 min read

The weekly-price trick: why dating apps quote 'per week' but bill you more →

Dating apps love a small 'per week' number. Here's how the weekly-in-monthly framing works, with real examples — and the maths to see through it.

6 June 2026 · 2 min read

Is Tinder Gold worth it? An honest, no-affiliate answer →

We earn nothing from Tinder, so here's the straight version: what Gold costs, what it unlocks, and whether paying actually gets you more matches.

6 June 2026 · 2 min read

The price-per-payer machine: how dating apps grow revenue while losing users →

Fewer people are paying for dating apps every year — yet revenue holds. The filings show the lever clearly: charge a shrinking base more. Here's the mechanic, with the numbers.

6 June 2026 · 4 min read

Does Match Group own 80–90% of dating apps? The honest answer from the numbers →

The viral claim is that one company owns almost every dating app. We checked it three ways — by app count, by revenue, and by users — against the filings. Here's what's true.

6 June 2026 · 4 min read