Articles
Primary-source explainers, published under The Dating Academy Editorial Team — an accountable masthead, never a fabricated persona.
Why Tinder shrank for the first time — what Match Group's 2025 filing reveals →
Tinder posted its first-ever annual revenue decline in FY2025. We read Match Group's 10-K to show exactly what fell, what's growing instead, and what the company admits.
6 June 2026 · 3 min read
The weekly-price trick: why dating apps quote 'per week' but bill you more →
Dating apps love a small 'per week' number. Here's how the weekly-in-monthly framing works, with real examples — and the maths to see through it.
6 June 2026 · 2 min read
Is Tinder Gold worth it? An honest, no-affiliate answer →
We earn nothing from Tinder, so here's the straight version: what Gold costs, what it unlocks, and whether paying actually gets you more matches.
6 June 2026 · 2 min read
The price-per-payer machine: how dating apps grow revenue while losing users →
Fewer people are paying for dating apps every year — yet revenue holds. The filings show the lever clearly: charge a shrinking base more. Here's the mechanic, with the numbers.
6 June 2026 · 4 min read
Does Match Group own 80–90% of dating apps? The honest answer from the numbers →
The viral claim is that one company owns almost every dating app. We checked it three ways — by app count, by revenue, and by users — against the filings. Here's what's true.
6 June 2026 · 4 min read
In the pipeline
More primary-source pieces we're working on — published under the Editorial Team when they're ready, or credited to a named expert where one contributes. We don't invent personas.
- How to actually get off the apps and meet people offline
- Dating-app burnout: what the data says and what to do
- Reading a dating company’s 10-K: a beginner’s guide