Privacy
Minimal data, by design.
The calculator
The cost calculator runs entirely in your browser. Your inputs are not sent anywhere unless you explicitly click to share them. If you do, we store only the anonymised numbers(region, the apps/tiers chosen, the computed spend) — never your name, email, or anything that identifies you — to power our aggregate “Real Cost of Dating Apps” reports.
If you subscribe, we store your email address to send you what you asked for. It is kept separate from any calculator data, never sold, and you can unsubscribe at any time.
Analytics
We use Google Analytics (GA4) to understand which pages are useful — it sets a cookie and counts your visit. We don't build advertising profiles and we don't sell your data.
We'll add a full cookie/consent notice and GDPR/UK-GDPR wording before any marketing push.