The Dating Academy

Matchmaker watchdog · fees

How much does a matchmaker actually cost?

Professional matchmaking fees range from a few thousand dollars to over $1,000,000 — but the industry is built on not telling you the price up front. We reviewed 12 of the most prominent firms and ranked them by how openly they publish fees.

1 publish itemised fees · 5 publish a floor · 6 gate everything behind a consultation. The pattern: the higher the price, the less likely you'll find it — and some firms charge thousands just to learn it. We take no money from any of them.

FirmFeeTransparencyGradeOwner
Tawkify~$99/yrPublishes feesAVenture-backed
Agape Match$250 (credited to a package)Publishes a floorCIndependent / founder-owned
Berkeley InternationalFrom ~£12,000 +VAT (UK) → ~£35,000 (global), up to ~£250,000Publishes a floorCIndependent / founder-owned
Janis Spindel Serious Matchmaking$25,000 (with Carly) → $65,000+ (new clients with Janis), up to ~$1,000,000Publishes a floorCIndependent / founder-owned
Master MatchmakersFrom $2,500 (incl. a $450 non-refundable qualification fee)Publishes a floorCIndependent / founder-owned
Selective Search$50,000 minimumPublishes a floorCIndependent / founder-owned
It's Just LunchReported ~$1,500–$6,000Gated behind a consultationFPrivate-equity owned
Kelleher InternationalReported $30,000 → $150,000+ (up to ~$300,000)Gated behind a consultationDIndependent / founder-owned
Linx Dating$5,000Gated behind a consultationDIndependent / founder-owned
LUMA Luxury MatchmakingReported $15,000 → $200,000–$250,000+Gated behind a consultationDIndependent / founder-owned
MaclynnGated — "Price On Application"; reported from ~£18,000/yrGated behind a consultationDIndependent / founder-owned
Three Day Rule$1,000,000Gated behind a consultationDDating-conglomerate investor (ex)

“Transparency” measures how openly a firm publishes fees, not service quality. A grade of F means either fully gated fees or a documented red flag. Figures observed 2026-06-08 from firms' own pages, mainstream press, or court records; gated fees recorded as gated; ranges from VIDA Select (a competing matchmaker) flagged as an interested source; success rates are unverified claims. See methodology.

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