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Hinge cost (2026)

Owner: Match Group·Pricing honesty: E·1 red2 amber

HingeX's weekly framing in the UK is the industry's most egregious pricing trick: the same product costs 3.6× more per week on a 1-week plan than a 3-month plan. Full analysis below.

Hinge pricing: all tiers

Observed 2026-06-06. Prices are A/B-tested and personalised — these are documented data points, not guaranteed rate-cards.

TierWhat they showReal $/moRegionSource
Hinge+

Unlimited likes, filters, see everyone who liked you

$32.99 per month$32.99USsource
Hinge+

Unlimited likes, filters, see everyone who liked you

$99.99 for 6 months(framing trick)$16.67USsource
Hinge+

Unlimited likes, filters, see everyone who liked you

£19.99 per month£19.99GBsource
HingeX

Hinge+ plus priority recommendations and more standouts

$49.99 per month$49.99USsource
HingeX

Hinge+ plus priority recommendations and more standouts

$149.99 for 6 months(framing trick)$25USsource
HingeX

Hinge+ plus priority recommendations and more standouts

£24.99 per week for 1 week(framing trick)£108.29GBsource
HingeX

Hinge+ plus priority recommendations and more standouts

£10.49 per week for 1 month(framing trick)£45.46GBsource

Add-ons (charged on top of any subscription):

Documented pricing tricks

Graded by severity — red means it materially misleads users about the real cost; amber means it adds friction or hidden cost; green means the app does something notably honest.

  • 🔴

    Weekly framing (worst-in-class)

    HingeX UK quotes the identical product at £24.99/£10.49/£6.99 per week depending on lock-in — the per-week framing hides that 1 week is ~3.6× the 3-month rate.

    Source
  • 🟡

    Core feature paywalled

    Free users see likes one-at-a-time; “see everyone who liked you” is gated behind Hinge+.

    Source
  • 🟡

    Microtransaction funnel

    Roses sold per-pack on top of the subscription; Hinge+/X do not include extra Roses.

    Source

Who owns Hinge?

Hinge is owned by Match Group (NASDAQ: MTCH) — the same company behind Tinder, Hinge, OkCupid, Plenty of Fish, The League, and Match.com. Seven of the fourteen apps in this dataset are Match Group properties. Full ownership map →

User base: Markets itself as “designed to be deleted”; fastest-growing Match brand (+26% FY2025)

Is Hinge worth it?

HingeX's weekly framing in the UK is the industry's most egregious pricing trick: the same product costs 3.6× more per week on a 1-week plan than a 3-month plan. Hinge+ is legitimately useful (unlimited likes, see your full likes list) — the monthly rate is honest.

The data: Hinge users report a cost-per-date of ~$9.83 (men), versus Tinder Platinum's $19.77. If you are going to pay, Hinge+ monthly is better value than Tinder Gold.

How to cancel Hinge

Cancel through App Store or Google Play (same path as your original purchase). Hinge does not surface a cancel button inside the app.

Authority spine

Every figure on this page traces to a documented source. The full industry picture — SEC filings, ownership structure, and cross-app cost comparison — is in the site's core hubs.

Prices are A/B-tested, personalised snapshots (observed 2026-06-06) — not fixed rate-cards; App-Store-sourced rows are primary, secondary roundups are flagged. Data observed 2026-06-06 from App Store IAP listings (primary) and reputable secondary roundups (flagged). Prices vary by age, location, and test cohort. Pricing-honesty grades reflect documented dark patterns only — absence of a flag is not proof an app is clean. See methodology & sources.

Work out your real Hinge spend

Pick your tier, lock-in period, and add-ons — the calculator shows the true monthly cost and reveals any framing tricks.

Open the cost calculator →

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